Fronted by an art deco style
interpretation of its contents.
interpretation of its contents.
Tradition meets modernity on the box that encases
the mooncakes. A closer look reveals a print that pays
tribute to the traditional floral motifs on mooncakes,
as well as the prized single and double yolks.
The key objective of the packaging was to stay true
tribute to the traditional floral motifs on mooncakes,
as well as the prized single and double yolks.
The key objective of the packaging was to stay true
to the brand’s clean and contemporary visual
language, without losing the essence of recognisable
Chinese elements.
Project completed:
2018
